Become an Expert Digital Marketer

Digital Marketing

30 Days Offline Learning & Training (One to One Interaction) 

Become an Expert Digital Marketer:

  • 30 Days Offline Class
  • Introduction to Digital Marketing
  • Website Optimization and User Experience
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing
  • Social Media Inorganic Marketing
  • Content Marketing
  • Email Marketing and Automation
  • Analytics and Reporting
  • Online Reputation Management (ORM)
  • Marketing Strategy and Planning

Digital Marketing

30 Days Offline Learning & Training (One to One Interaction) 

Become an Expert Digital Marketer:

  • 30 Days Offline Class
  • Introduction to Digital Marketing
  • Website Optimization and User Experience
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing
  • Social Media Inorganic Marketing
  • Content Marketing
  • Email Marketing and Automation
  • Analytics and Reporting
  • Online Reputation Management (ORM)
  • Marketing Strategy and Planning

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    In this course you will learn!

    Introduction to Digital Marketing

    • Overview of digital marketing and its importance in the modern business landscape
    • Understanding the digital marketing ecosystem and channels
    • Differentiating between organic and paid digital marketing strategies

    Website Optimization and User Experience

      • Importance of a well-designed and optimized website for digital marketing success
      • Basics of website optimization, including site structure, navigation, and mobile responsiveness
      • User experience (UX) design principles and best practices
      • Conversion rate optimization (CRO) techniques to improve website performance

    Search Engine Optimization (SEO)

    • Introduction to SEO and its role in improving website visibility
    • Keyword research and on-page optimization techniques
    • Off-page optimization and link building strategies
    • Technical SEO considerations and best practices
    • Monitoring and measuring SEO performance

    Pay-Per-Click Advertising (PPC)

    • Understanding pay-per-click advertising and its advantages
    • Setting up and managing Google Ads campaigns
    • Keyword selection, ad copy creation, and targeting strategies
    • Bid management and budget allocation
    • Tracking and analyzing PPC campaign performance

    Social Media Marketing

    • Overview of major social media platforms and their audience demographics
    • Creating a social media strategy and content calendar
    • Leveraging social media advertising for targeted reach
    • Community management and engagement techniques
    • Analytics and reporting for social media campaigns

    Content Marketing

    • Importance of content marketing for building brand authority and driving traffic
    • Creating compelling and shareable content
    • Content ideation, creation, and distribution strategies
    • Blogging, guest blogging, and influencer marketing
    • Measuring content marketing effectiveness

    Email Marketing and Automation

    • Building and growing an email subscriber list
    • Creating effective email marketing campaigns
    • Automation and personalization for improved engagement and conversions
    • A/B testing and optimizing email campaigns
    • Analyzing email marketing metrics

    Online Reputation Management (ORM)

    • Importance of online reputation and managing online reviews
    • Techniques to monitor and respond to customer feedback
    • Building and maintaining a positive online brand presence
    • Dealing with negative reviews and managing crises

    Analytics and Reporting

    • Introduction to Google Analytics and other web analytics tools
    • Setting up Google Analytics and tracking website performance
    • Understanding key metrics and reporting features
    • Analyzing data to make data-driven marketing decisions
    • Conversion tracking and attribution modeling

    Marketing Strategy and Planning

    • Developing a comprehensive digital marketing strategy
    • Aligning digital marketing objectives with business goals
    • Defining target audience and personas
    • Budgeting and resource allocation for digital marketing initiatives
    • Measuring the ROI of digital marketing campaigns

    It's For All

    This beginner-friendly program is designed for undergraduate and graduate students, as well as individuals looking to build a career in digital marketing. Learn essential concepts and practical skills through comprehensive training, hands-on exercises, and real-world examples. Gain the knowledge and confidence to thrive in the dynamic field of digital marketing.

    Certificate

    Upon completing the program, you will receive a certificate from T Software, validating your achievement in digital marketing. In addition, you will have the opportunity to work on real-world projects, allowing you to enhance and apply your skills, ensuring a well-rounded learning experience. This practical exposure will contribute to your professional growth and skill development.

    Fees

    INR 24,000

    INR 34,000

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